Journal of Consumer Behaviour

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Volume 15 Issue 3 (May/June 2016), Pages 199-288

Issue Information ‐ TOC (pages 199-199)

  • Published: 21 Apr 2016
  • DOI: 10.1002/cb.1541

Issue Information ‐ Info Page (pages 200-200)

  • Published: 21 Apr 2016
  • DOI: 10.1002/cb.1542

Introducing the super consumer (pages 201-207)

  • Leisa Reinecke Flynn, Ronald Earl Goldsmith
  • Published: 30 Sep 2015
  • DOI: 10.1002/cb.1535

Emotions and cognitions in consumer health behaviors: insights from chronically ill patients into the effects of hope and control perceptions (pages 208-215)

  • Suzanne C. Makarem
  • Published: 21 Oct 2015
  • DOI: 10.1002/cb.1532

The moderating role of consumer entitlement on the relationship of value with customer satisfaction (pages 216-224)

  • James J. Zboja, Mary Dana Laird, Adrien Bouchet
  • Published: 21 Oct 2015
  • DOI: 10.1002/cb.1534

Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research (pages 225-238)

  • Mikael Andéhn, Fredrik Nordin, Mats E. Nilsson
  • Published: 15 Oct 2015
  • DOI: 10.1002/cb.1550

The interplay of persuasion inference and flow experience in an entertaining food advergame (pages 239-250)

  • Chang‐Dae Ham, Gunwoo Yoon, Michelle R. Nelson
  • Published: 14 Jan 2016
  • DOI: 10.1002/cb.1564

Construction of gender roles in perceived scarce environments – Maintaining masculinity when shopping for fast fashion apparel (pages 251-260)

  • Shipra Gupta, James W. Gentry
  • Published: 17 Dec 2015
  • DOI: 10.1002/cb.1565

How do shoppers behave online? An observational study of online grocery shopping (pages 261-270)

  • Zachary Anesbury, Magda Nenycz‐Thiel, John Dawes, Rachel Kennedy
  • Published: 17 Dec 2015
  • DOI: 10.1002/cb.1566

What to diffuse in a gender‐specific store? The effect of male and female perfumes on customer value and behaviour (pages 271-280)

  • Lieve Doucé, Wim Janssens, Sara Leroi‐Werelds, Sandra Streukens
  • Published: 17 Dec 2015
  • DOI: 10.1002/cb.1567

The impact of self on materialism among teenagers (pages 281-288)

  • Luciana Araujo Gil, Civilai Leckie, Lester Johnson
  • Published: 17 Feb 2016
  • DOI: 10.1002/cb.1573

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