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Volume 15 Issue 2 (March/April 2016), Pages 97-197

Issue Information ‐ TOC (pages 97-97)

  • Published: 02 Mar 2016
  • DOI: 10.1002/cb.1539

Issue Information ‐ Info Page (pages 98-98)

  • Published: 02 Mar 2016
  • DOI: 10.1002/cb.1540

Salad = success and fries = failure? Conceptualizing and assessing self‐control outcome measures in food decision‐making research (pages 99-116)

  • Kelly Haws, Scott Davis, Utpal Dholakia
  • Published: 08 Dec 2015
  • DOI: 10.1002/cb.1560

Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names (pages 117-125)

  • Yao Qin, Na Wen, Wenyu Dou
  • Published: 27 Aug 2015
  • DOI: 10.1002/cb.1530

The interplay of emotions, elaboration, and ambivalence on attitude–behavior consistency (pages 126-135)

  • Hongyan Jiang, Jianping Liang, Haizhong Wang, Peizhen Sun
  • Published: 15 Oct 2015
  • DOI: 10.1002/cb.1551

Segmenting initial fans of a new team: A taxonomy of sport early adopters (pages 136-148)

  • Heath McDonald, Civilai Leckie, Adam Karg, Nives Zubcevic‐Basic, Daniel Lock
  • Published: 23 Nov 2015
  • DOI: 10.1002/cb.1558

The values and motivations behind sustainable fashion consumption (pages 149-162)

  • Louise Lundblad, Iain A. Davies
  • Published: 11 Nov 2015
  • DOI: 10.1002/cb.1559

Effects of different packages on food product contagion: The moderating roles of mood states and product‐related information (pages 163-174)

  • Chien‐Huang Lin, Li‐Chin Shih
  • Published: 17 Dec 2015
  • DOI: 10.1002/cb.1561

Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal (pages 175-185)

  • Ozlem Hesapci, Ezgi Merdin, Vehbi Gorgulu
  • Published: 07 Dec 2015
  • DOI: 10.1002/cb.1562

Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention (pages 186-197)

  • Yi‐Fen Chen, Ruo‐Yu Wang
  • Published: 07 Dec 2015
  • DOI: 10.1002/cb.1563

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