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Volume 4 Issue 3 (Autumn (Fall) 1987), Pages fmi-fmi, iii-iv, 167-266

Masthead (pages fmi-fmi)

  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040301

Contingency contracting with celebrity endorsers (pages iii-iv)

  • Ronald J Cohen
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040302

Effects of Message Modality and Appeal on Advertising Acceptance (pages 167-187)

  • Scott S. Liu, Patricia A. Stout
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040303

Diversity in product symbolism: The case of female executive clothing (pages 189-212)

  • Michael R. Solomon, Susan P. Douglas
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040304

Television advertising and childrens' attitudes toward proprietary medicine (pages 213-224)

  • Matt J. Rossano, Eliot J. Butter
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040305

Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar (pages 225-237)

  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040306

Observation of a strategic household purchase decision (pages 239-253)

  • Kjell Grønhaug, Ingeborg Astrid Kleppe, Willy Haukedal
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040307

Changes in consumer choice: Further investigation of similarity and attraction effects (pages 255-266)

  • Scot Burton, George M. Zinkhan
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040308

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