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Volume 4 Issue 1 (Spring 1987), Pages fmi-fmi, 1-89

Masthead (pages fmi-fmi)

  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040101

Editor's note and the winner is … (pages 1-2)

  • Ronald Jay Cohen
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040102

Recall and recognition effects of brand name imagery (pages 3-15)

  • Kim R. Robertson
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040103

When consumers switch brands (pages 17-30)

  • David Mazursky, Priscilla Labarbera, Al Aiello
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040104

Attributional influences on consumers' desires to communicate about products (pages 31-45)

  • Mary T. Curren, Valerie S. Folkes
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040105

Shopping patterns: An exploration of some situational determinants (pages 47-62)

  • Bruce E. Mattson, Alan J. Dubinsky
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040106

An investigation of the determinants of cue utilization (pages 63-74)

  • Gary L. Sullivan, Kenneth J. Burger
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040107

Decision‐making patterns among international vacationers: A cross‐cultural perspective (pages 75-89)

  • George P. Moschis, Daniel C. Bello
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040108

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