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Volume 4 Issue 2 (Summer 1987), Pages fmi-fmi, iii-iii, 93-165

Masthead (pages fmi-fmi)

  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040201

On “wearing” (pages iii-iii)

  • Ronald Jay Cohen
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040202

The impact of interpersonal anxiety on consumer information processing (pages 93-105)

  • Ronald Paul Hill
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040203

Why marketing should quit giving subliminal advertising the benefit of the doubt (pages 107-120)

  • Joel Saegert
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040204

Ethnicity, acculturation, and the importance of product attributes (pages 121-134)

  • Ronald J. Faber, Thomas C. O'Guinn, John A. McCarty
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040205

Values of middle‐class blacks and whites: A replication and extension (pages 135-144)

  • Ronald E. Goldsmith, J. Dennis White, Mew T. Stith
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040206

Modeling inflation‐induced adaptive behaviors (pages 145-156)

  • Thomas D. Jensen, C. P. Rao
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040207

Inoculation theory and resistance to persuasion in marketing (pages 157-165)

  • Greg J. Lessne, Nicholas M. Didow
  • Published: 05 Sep 2006
  • DOI: 10.1002/mar.4220040208

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