Journal of Consumer Behaviour

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Volume 3 Issue 1 (September 2003), Pages 6-100

Power relationships and relationship enhancers, especially in gift marketing (pages 6-7)

  • Martin Evans
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.118

The qualitative impact of broadcast media advertisement on the perception of medicines in Nigeria (pages 8-19)

  • Wilson Erhun, Mercy O. Erhun
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.119

Information search patterns for gift purchases: a cross‐national examination of gender differences (pages 20-47)

  • Mark Cleveland, Barry J. Babin, Michel Laroche, Philippa Ward, Jasmin Bergeron
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.120

Early evangelist or reluctant Rudolph? attitudes towards the Christmas commercial campaign (pages 48-62)

  • Călin Gurău, Julie Tinson
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.121

The role of social power relations in gift giving on Valentine's Day (pages 63-73)

  • Robert Rugimbana, Brett Donahay, Christopher Neal, Michael Jay Polonsky
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.122

Targeting a niche market of pet owners: consumer evaluation of a mobile veterinarian's service concept (pages 74-84)

  • Gary L. Geissler
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.123

The importance of impulse purchasing behaviour in the international airport environment (pages 85-98)

  • Gerry Crawford, T. C. Melewar
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.124

‘World consumer lifestyles databook: key trends’. Euromonitor International, London, UK; 2002; ISBN 1 84264 140 9 (pages 99-100)

  • Geri Clarke
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.125

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