Journal of Consumer Behaviour

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Volume 4 Issue 1 (September 2004), Pages 7-74

Editorial (pages 7-8)

  • Martin Evans
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.153

Dimensions of brand purchasing behaviour: consumers in the 18–24 age group (pages 9-24)

  • Lisa Wood
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.154

Exploring consumer status and conspicuous consumption (pages 25-39)

  • Aron O'Cass, Hmily McEwen
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.155

Effect of brand name on consumers' risk perceptions of online shopping (pages 40-50)

  • Wen‐yeh Huang, Holly Schrank, Alan J. Dubinsky
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.156

Segmenting global markets by generational cohorts: determining motivations by age (pages 51-63)

  • Charles D. Schewe, Geoffrey Meredith
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.157

Building the buzz in the hive mind (pages 64-72)

  • Greg Metz Thomas
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.158

‘Understanding Green Consumer Behaviour’. By Sigmund A. Wagner Routledge, London, UK; 1997; ISBN: 0 415 31619 7 (pages 73-74)

  • Geri Clarke
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.159

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