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Volume 3 Issue 4 (June 2004), Pages 302-407

Emotional rescue (pages 302-303)

  • Martin Evans
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.143

Context effects in marketing practice: the case of mood (pages 304-314)

  • Georgios A. Bakamitsos, George J. Siomkos
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.144

‘Crossing culture’: a multi‐method enquiry into consumer behaviour and the experience of cultural transition (pages 315-330)

  • Andrea Davies, James A. Fitchett
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.145

Gender differences in German consumer decision‐making styles (pages 331-346)

  • Vincent‐Wayne Mitchell, Gianfranco Walsh
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.146

Peer pressure and poverty: exploring fashion brands and consumption symbolism among children of the ‘British poor’ (pages 347-359)

  • Richard Elliott, Clare Leonard
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.147

Food‐related risk‐reduction strategies: purchasing and consumption processes (pages 360-374)

  • Olivier Brunel, Paul‐Emmanuel Pichon
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.148

The consequences of unmet needs: the evolving role of motivation in consumer research (pages 375-387)

  • Jeremy Pincus
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.149

Exploring the emotional territory for brands (pages 388-403)

  • Richard Woods
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.150

‘Consumer behaviour and marketing strategy: European edition’. by Peter J. Paul, J. C. Olson and K. Grunert. McGraw Hill, London, UK; 1999; ISBN 0 256 22529 X (pages 404-405)

  • Geri Clarke
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.151

‘Attention! (how to interrupt, yell, whisper and touch consumers …)’. by Ken Sacharin. John Wiley & Sons, Inc., New York, NY; 2001; ISBN 0 471 38997 8 plus references and index; 29.95 USA (pages 405-406)

  • J. Roger Green
  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.168

Acknowledgment of referees (pages 407-407)

  • Published: 11 Jul 2006
  • DOI: 10.1002/cb.152

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