Journal of Consumer Behaviour

Skip to Search

Skip to Navigation

Volume 4 Issue 3 (March 2005), Pages 157-216

Editorial (pages 157-158)

  • Martin Evans
  • Published: 29 Apr 2005
  • DOI: 10.1002/cb.1

Social entrepreneurship: understanding consumer motives for buying The Big Issue (pages 159-172)

  • Sally A. Hibbert, Gillian Hogg, Theresa Quinn
  • Published: 29 Apr 2005
  • DOI: 10.1002/cb.6

The hybrid split ad technique and onsite rewards (pages 173-184)

  • Harper A. Roehm, Michelle L. Roehm
  • Published: 29 Apr 2005
  • DOI: 10.1002/cb.4

An exploration of values in ethical consumer decision making (pages 185-200)

  • Deirdre Shaw, Emma Grehan, Edward Shiu, Louise Hassan, Jennifer Thomson
  • Published: 29 Apr 2005
  • DOI: 10.1002/cb.3

How marketers can use celebrities to sell more effectively (pages 201-214)

  • Hamish Pringle, Les Binet
  • Published: 29 Apr 2005
  • DOI: 10.1002/cb.2

Consumer Behaviour and Culture by Marieke de Mooij. Sage, Thousand Oaks, California, USA; 2004; ISBN 0 7619 2669 0; 324 pages; £26.99; paperback (pages 215-216)

  • Geri Clarke
  • Published: 29 Apr 2005
  • DOI: 10.1002/cb.7

EBSCO Discovery Service - Click here to find out about unified searching of BPS/Wiley Journals Click here to access (BPS members only)

Add This link

Bookmark and Share>