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Early View Articles

Appetite for destruction: Counterintuitive effects of attractive faces on people's food choices

  • Tobias Otterbring
  • Published: 24 Aug 2019
  • DOI: 10.1002/mar.21257

The contrasting influences of incidental anger and fear on responses to a service failure

  • Lei Su, Lisa C. Wan, Robert S. Wyer
  • Published: 18 May 2018
  • DOI: 10.1002/mar.21114

Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs

  • Laszlo Sajtos, Yit Sean Chong
  • Published: 20 May 2018
  • DOI: 10.1002/mar.21112

Places as authentic consumption contexts

  • Nathalie Spielmann, Barry J. Babin, Aikaterini Manthiou
  • Published: 21 May 2018
  • DOI: 10.1002/mar.21113

When consumers struggle: Action crisis and its effects on problematic goal pursuit

  • Richard J. Vann, José Antonio Rosa, Sean M. McCrea
  • Published: 21 May 2018
  • DOI: 10.1002/mar.21116

The effects of anticipated goal‐inconsistent behavior on present goal choices

  • Yael Zemack‐Rugar, Canan Corus
  • Published: 22 May 2018
  • DOI: 10.1002/mar.21115

Value co‐creation in online healthcare communities: The impact of patients’ reference frames on cure and care

  • Sarah Oerle, Annouk Lievens, Dominik Mahr
  • Published: 23 May 2018
  • DOI: 10.1002/mar.21111

Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments

  • Henrik Hagtvedt
  • Published: 24 Sep 2019
  • DOI: 10.1002/mar.21268

The cross‐modal interaction between sound frequency and color saturation on consumer's product size perception, preference, and purchase

  • Lei Wang, Da Qian, Li Ou
  • Published: 14 Nov 2019
  • DOI: 10.1002/mar.21284

Intrasexual female competition and female trust in gay male sales associates’ recommendations

  • Rebekah Russell‐Bennett, Sarah E. Hill, Mark S. Rosenbaum, Hannah K. Bradshaw, Eric M. Russell
  • Published: 06 Dec 2019
  • DOI: 10.1002/mar.21310

The power of the pen: Handwritten fonts promote haptic engagement

  • Anoosha Izadi, Vanessa M. Patrick
  • Published: 20 Dec 2019
  • DOI: 10.1002/mar.21318

It might be ethical, but I won't buy it: Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles

  • Matthew D. Meng, R. Bret Leary
  • Published: 31 Dec 2019
  • DOI: 10.1002/mar.21323

When abs do not sell: The impact of male influencers conspicuously displaying a muscular body on female followers

  • Yiran Su, Thilo Kunkel, Ning Ye
  • Published: 22 Jan 2020
  • DOI: 10.1002/mar.21322

Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer

  • Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, Jintao Zhang, Rajneesh Suri
  • Published: 23 Jan 2020
  • DOI: 10.1002/mar.21331

Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention

  • Angel Hsing‐Chi Hwang, Jeeyun Oh, Angeline Close Scheinbaum
  • Published: 15 Feb 2020
  • DOI: 10.1002/mar.21338

Olfactory priming on consumer categorization, recall, and choice

  • Ramona De Luca, Delane Botelho
  • Published: 20 Feb 2020
  • DOI: 10.1002/mar.21342

Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content

  • Gema Vinuales, Veronica L. Thomas
  • Published: 24 Feb 2020
  • DOI: 10.1002/mar.21339

How you see yourself influences your color preference: Effects of self‐construal on evaluations of color combinations

  • Eunmi Jeon, Youngjee Han, Myungwoo Nam
  • Published: 10 Mar 2020
  • DOI: 10.1002/mar.21348

Online users' attitudes toward fake news: Implications for brand management

  • Teresa Borges‐Tiago, Flavio Tiago, Osvaldo Silva, José Manuel Guaita Martínez, Dolores Botella‐Carrubi
  • Published: 13 Mar 2020
  • DOI: 10.1002/mar.21349

An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan

  • Chih‐Wen Wu, José Manuel Guaita Martínez, José María Martín Martín
  • Published: 18 Mar 2020
  • DOI: 10.1002/mar.21350

The reverse Napoleon effect: The brand appreciation of looking up by tall people

  • Ulrich R. Orth, Casparus J. A. Machiels, Gregory M. Rose
  • Published: 20 Mar 2020
  • DOI: 10.1002/mar.21352

The effects of romantic motives on numerical preferences

  • Aekyoung Kim
  • Published: 26 Mar 2020
  • DOI: 10.1002/mar.21354

Binge watching: An exploration of the role of technology

  • Ambika Prasad Nanda, Ranjan Banerjee
  • Published: 31 Mar 2020
  • DOI: 10.1002/mar.21353

How product aesthetics cues efficacy beliefs of product performance

  • Aparna Sundar, Edita S. Cao, Karen A. Machleit
  • Published: 04 Apr 2020
  • DOI: 10.1002/mar.21355

The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes

  • Lennard Schmidt, Rico Bornschein, Erik Maier
  • Published: 13 Apr 2020
  • DOI: 10.1002/mar.21356

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

  • Lucy Simmonds, Svetlana Bogomolova, Rachel Kennedy, Magda Nenycz‐Thiel, Steven Bellman
  • Published: 23 Apr 2020
  • DOI: 10.1002/mar.21357

Identity motives in charitable giving: Explanations for charity preferences from a global donor survey

  • Cassandra M. Chapman, Barbara M. Masser, Winnifred R. Louis
  • Published: 28 Apr 2020
  • DOI: 10.1002/mar.21362

Similar or contrastive? Impact of product–background color combination on consumers' product evaluations

  • Jing Huang, Zhengrong Wang, Hongliang Liu, Liqin Yu
  • Published: 30 Apr 2020
  • DOI: 10.1002/mar.21361

Baseline testosterone moderates the effect of money exposure on charitable giving intent

  • John B. Dinsmore, Eric P. Stenstrom, Jonathan W. Kunstman
  • Published: 02 May 2020
  • DOI: 10.1002/mar.21368

Consumer behavior over the life course: Research frontiers and new directions

  • Yuko Minowa
  • Published: 05 May 2020
  • DOI: 10.1002/mar.21367

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

  • Paul Stillman, Hyojin Lee, Xioyan Deng, Hanumantha Rao Unnava, Kentaro Fujita
  • Published: 08 May 2020
  • DOI: 10.1002/mar.21360

Can sales leaders with humility create adaptive retail salespersons?

  • Tuan Trong Luu
  • Published: 12 May 2020
  • DOI: 10.1002/mar.21365

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products

  • Lei Wang, Yining Yu, Ou Li
  • Published: 16 Nov 2019
  • DOI: 10.1002/mar.21287

Prenatal hormones (2D:4D), intrasexual competition, and materialism in women

  • Marcelo V. Nepomuceno, Cristina M. Aguiar Pastore, Eric Stenstrom
  • Published: 23 Nov 2019
  • DOI: 10.1002/mar.21295

The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner

  • Sylvie Borau, Leila Elgaaied‐Gambier, Camilla Barbarossa
  • Published: 08 Jan 2020
  • DOI: 10.1002/mar.21321

What should we call this color? The influence of color‐naming on consumers' attitude toward the product

  • Hsuan‐Yi Chou, Xing‐Yu (Marcos) Chu, Yu‐Han Chiang
  • Published: 20 Mar 2020
  • DOI: 10.1002/mar.21351

Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance

  • Nadia Pomirleanu, Brandon M. Gustafson, Sheng Bi
  • Published: 30 Apr 2020
  • DOI: 10.1002/mar.21363

On melodic contour and number preferences: The effects of musical melody on the processing of numerical information

  • Keith Coulter, Rajneesh Suri
  • Published: 06 May 2020
  • DOI: 10.1002/mar.21364

When the American dream fails: The effect of perceived economic inequality on present‐oriented behavior

  • Hyuna Bak, Youjae Yi
  • Published: 08 May 2020
  • DOI: 10.1002/mar.21369

Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments

  • Sonja Kunz, Simona Haasova, Arnd Florack
  • Published: 16 Dec 2019
  • DOI: 10.1002/mar.21317

Effects of au naturel packaging colors on willingness to pay for healthy food

  • Veronica Marozzo, Maria Antonietta Raimondo, Gaetano “Nino” Miceli, Irene Scopelliti
  • Published: 27 Nov 2019
  • DOI: 10.1002/mar.21294

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