Psychology & Marketing

Skip to Search

Skip to Navigation

Early View Articles

Low detail future variety: Providing affective relief during repetitive music consumption

  • James A. Mead, David M. Hardesty, Maura L. Scott
  • Published: 23 Jul 2019
  • DOI: 10.1002/mar.21249

Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships

  • Hari Sundaram, Itai Himelboim, Patrick Vargas, Brittany R. L. Duff, Joseph T. Yun
  • Published: 26 Jul 2019
  • DOI: 10.1002/mar.21250

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

  • Kendra Fowler, Veronica L. Thomas
  • Published: 29 Jul 2019
  • DOI: 10.1002/mar.21251

It's about our values: How founder's stories influence brand authenticity

  • Anne Hamby, David Brinberg, Kim Daniloski
  • Published: 29 Jul 2019
  • DOI: 10.1002/mar.21252

Can fear be eaten? The emotional outcomes of consuming frightening foods or drinks

  • Jiangang Du, Qiuying Zheng, Michael K. Hui, Xiucheng Fan
  • Published: 10 Aug 2019
  • DOI: 10.1002/mar.21253

Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership

  • Giampaolo Viglia, Vito Tassiello, Sianne Gordon‐Wilson, Laura Grazzini
  • Published: 22 Aug 2019
  • DOI: 10.1002/mar.21254

Appetite for destruction: Counterintuitive effects of attractive faces on people's food choices

  • Tobias Otterbring
  • Published: 24 Aug 2019
  • DOI: 10.1002/mar.21257

The contrasting influences of incidental anger and fear on responses to a service failure

  • Lei Su, Lisa C. Wan, Robert S. Wyer
  • Published: 18 May 2018
  • DOI: 10.1002/mar.21114

Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs

  • Laszlo Sajtos, Yit Sean Chong
  • Published: 20 May 2018
  • DOI: 10.1002/mar.21112

Places as authentic consumption contexts

  • Nathalie Spielmann, Barry J. Babin, Aikaterini Manthiou
  • Published: 21 May 2018
  • DOI: 10.1002/mar.21113

When consumers struggle: Action crisis and its effects on problematic goal pursuit

  • Richard J. Vann, José Antonio Rosa, Sean M. McCrea
  • Published: 21 May 2018
  • DOI: 10.1002/mar.21116

The effects of anticipated goal‐inconsistent behavior on present goal choices

  • Yael Zemack‐Rugar, Canan Corus
  • Published: 22 May 2018
  • DOI: 10.1002/mar.21115

Value co‐creation in online healthcare communities: The impact of patients’ reference frames on cure and care

  • Sarah Oerle, Annouk Lievens, Dominik Mahr
  • Published: 23 May 2018
  • DOI: 10.1002/mar.21111

The decision‐making process in viral marketing—A review and suggestions for further research

  • Thomas Reichstein, Ines Brusch
  • Published: 28 Aug 2019
  • DOI: 10.1002/mar.21256

Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart‐shopper attribution

  • Yi Zhang, David Glen Mick
  • Published: 10 Sep 2019
  • DOI: 10.1002/mar.21260

The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior

  • Yongju Kwon, Youjae Yi
  • Published: 11 Sep 2019
  • DOI: 10.1002/mar.21261

Accurate case‐outcome modeling in economics, psychology, and marketing

  • Arch G. Woodside
  • Published: 28 Aug 2019
  • DOI: 10.1002/mar.21255

When social intrusiveness depletes customer value: A balanced perspective on the agency of simultaneous sharers in a commercial sharing experience

  • Françoise Simon, Claire Roederer
  • Published: 10 Sep 2019
  • DOI: 10.1002/mar.21258

Local residents’ perception about tourism and foreign residents: A Spanish case study

  • Reyes González, Jose Gascó, Juan Llopis
  • Published: 10 Sep 2019
  • DOI: 10.1002/mar.21259

EBSCO Discovery Service - Click here to find out about unified searching of BPS/Wiley Journals Click here to access (BPS members only)

Add This link

Bookmark and Share>