Journal of Consumer Behaviour

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Volume 7 Issue 3 (May/June 2008), Pages 189-262

Retail brand extension—perceived fit, risks and trust (pages 189-209)

  • Sylvie Laforet
  • Published: 29 May 2008
  • DOI: 10.1002/cb.245

The role of cognition and affect in the formation of customer satisfaction judgements concerning service recovery encounters (pages 210-221)

  • Klaus Schoefer
  • Published: 29 May 2008
  • DOI: 10.1002/cb.246

The influence of evidence type and product involvement on message‐framing effects in advertising (pages 222-238)

  • Frank E. Dardis, Fuyuan Shen
  • Published: 29 May 2008
  • DOI: 10.1002/cb.247

Market mavenism and consumer self‐confidence (pages 239-248)

  • Ronald A. Clark, Ronald E. Goldsmith, Elizabeth B. Goldsmith
  • Published: 29 May 2008
  • DOI: 10.1002/cb.248

Being the same and different: A model explaining new product adoption (pages 249-262)

  • Yaron Timmor, Tal Katz‐Navon
  • Published: 29 May 2008
  • DOI: 10.1002/cb.249

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