Journal of Consumer Behaviour

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Volume 7 Issue 6 (December 2008), Pages 421-508

Understanding the rising Chinese consumer: an introduction (pages 421-423)

  • Cheng Lu Wang, Geng Cui
  • Published: 27 Oct 2008
  • DOI: 10.1002/cb.268

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China (pages 424-435)

  • Monica D. Hernandez, Yong Jian Wang, Michael S. Minor, Qian Liu
  • Published: 23 Oct 2008
  • DOI: 10.1002/cb.261

Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies (pages 436-447)

  • Jane Lu Hsu, Han‐Peng Nien
  • Published: 19 Nov 2008
  • DOI: 10.1002/cb.262

Exploring Chinese consumer repurchasing intention for services: An empirical investigation (pages 448-460)

  • LI Dongjin, AN Shenghui, YANG Kai
  • Published: 27 Oct 2008
  • DOI: 10.1002/cb.263

Controversial product advertising in China: perceptions of three generational cohorts (pages 461-469)

  • Kim‐Shyan Fam, David S. Waller, Fon‐Sim Ong, Zhilin Yang
  • Published: 27 Oct 2008
  • DOI: 10.1002/cb.264

Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands (pages 470-483)

  • Lianxi Zhou, Amy Wong
  • Published: 23 Oct 2008
  • DOI: 10.1002/cb.265

On the malleable nature of product meaning in China (pages 484-495)

  • Giana M. Eckhardt, Michael J. Houston
  • Published: 27 Oct 2008
  • DOI: 10.1002/cb.266

Saving “face” in China: modernization, parental pressure, and plastic surgery (pages 496-508)

  • Andrew M. Lindridge, Congying Wang
  • Published: 27 Oct 2008
  • DOI: 10.1002/cb.267

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