Journal of Consumer Behaviour

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Volume 7 Issue 4‐5 (July ‐ October 2008), Pages 263-419

A manifesto for neuromarketing science (pages 263-271)

  • Carl Senior, Nick Lee
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.250

A current overview of consumer neuroscience (pages 272-292)

  • Mirja Hubert, Peter Kenning
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.251

Neuroethics of neuromarketing (pages 293-302)

  • Emily R. Murphy, Judy Illes, Peter B. Reiner
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.252

Brains and brands: developing mutually informative research in neuroscience and marketing (pages 303-318)

  • Tyler K. Perrachione, John R. Perrachione
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.253

The proactive brain: using rudimentary information to make predictive judgments (pages 319-330)

  • Moshe Bar, Maital Neta
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.254

Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study (pages 331-341)

  • Baldeesh Gakhal, Carl Senior
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.255

What they see is what they get? An fMRI‐study on neural correlates of attractive packaging (pages 342-359)

  • Marco Stoll, Sebastian Baecke, Peter Kenning
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.256

How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience (pages 360-367)

  • Hilke Plassmann, Peter Kenning, Michael Deppe, Harald Kugel, Wolfram Schwindt
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.257

Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy (pages 368-396)

  • Gordon R. Foxall
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.258

Evolutionary neuromarketing: darwinizing the neuroimaging paradigm for consumer behavior (pages 397-414)

  • Justin R. Garcia, Gad Saad
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.259

Neuromarketing and the perception of knowledge (pages 415-419)

  • Michael J.R. Butler
  • Published: 30 Jul 2008
  • DOI: 10.1002/cb.260

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