Journal of Consumer Behaviour

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Volume 8 Issue 5 (September/October 2009), Pages 225-299

Noneconomic goals of investors (pages 225-237)

  • Easwar S. Iyer, Rajiv K. Kashyap
  • Published: 24 Sep 2009
  • DOI: 10.1002/cb.281

Burning and cutting: Identifying the traits of individuals with an enduring propensity to tan and to undergo cosmetic surgery (pages 238-251)

  • John C. Mowen, Adelina Longoria, Amy Sallee
  • Published: 24 Sep 2009
  • DOI: 10.1002/cb.284

Consumer decision making in low‐income families: The case of conflict avoidance (pages 252-267)

  • Kathy Hamilton
  • Published: 24 Sep 2009
  • DOI: 10.1002/cb.285

Consequences of customer powerlessness: Secondary control (pages 268-283)

  • Matthew Bunker, A. Dwayne Ball
  • Published: 24 Sep 2009
  • DOI: 10.1002/cb.287

The effects of option framing on consumer choices: Making decisions in rational versus experiential processing modes (pages 284-299)

  • Dipayan Biswas
  • Published: 24 Sep 2009
  • DOI: 10.1002/cb.288

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