Journal of Consumer Behaviour

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Volume 10 Issue 1 (January/February 2011), Pages 1-60

Emotion regulation consumption: When feeling better is the aim (pages 1-7)

  • Elyria Kemp, Steven W. Kopp
  • Published: 25 Jan 2011
  • DOI: 10.1002/cb.341

Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia (pages 8-17)

  • George P. Moschis, Fon Sim Ong
  • Published: 25 Jan 2011
  • DOI: 10.1002/cb.342

Brand names on packaging and their impact on purchase preference (pages 18-30)

  • Sylvie Laforet
  • Published: 25 Jan 2011
  • DOI: 10.1002/cb.343

The effect of usage situation on Korean consumers' brand evaluation: The moderating role of self‐monitoring (pages 31-40)

  • Yongjun Sung
  • Published: 25 Jan 2011
  • DOI: 10.1002/cb.344

Metaphoric advertisement comprehension: The role of the cerebral hemispheres (pages 41-50)

  • Kristy Vance, Sandra Virtue
  • Published: 25 Jan 2011
  • DOI: 10.1002/cb.345

Exploring consumer adoption of a high involvement eco‐innovation using value‐belief‐norm theory (pages 51-60)

  • Johan Jansson, Agneta Marell, Annika Nordlund
  • Published: 25 Jan 2011
  • DOI: 10.1002/cb.346

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