Journal of Consumer Behaviour

Skip to Search

Skip to Navigation

Volume 10 Issue 2 (March/April 2011), Pages 61-118

Differences in consumer preferences when facing branded versus non‐branded choices (pages 61-70)

  • David Ubilava, Kenneth A. Foster, Jayson L. Lusk, Tomas Nilsson
  • Published: 28 Mar 2011
  • DOI: 10.1002/cb.349

Preference stability belief as a determinant of response to personalized recommendations (pages 71-79)

  • Anyuan Shen, A. Dwayne Ball
  • Published: 28 Mar 2011
  • DOI: 10.1002/cb.350

Countering negative country of origin effects using imagery processing (pages 80-92)

  • Brett A.S. Martin, Michael Shyue Wai Lee, Charlotte Lacey
  • Published: 28 Mar 2011
  • DOI: 10.1002/cb.351

“No More” leads to “Want More,” but “No Less” leads to “Want Less”: Consumers' counterfactual thinking when faced with quantity restriction discounts (pages 93-101)

  • Sukki Yoon, Patrick Vargas
  • Published: 28 Mar 2011
  • DOI: 10.1002/cb.352

Profiling key purchase influencers: Those perceived as consumer savvy (pages 102-110)

  • Clive Nancarrow, Julie Tinson, Ian Brace
  • Published: 28 Mar 2011
  • DOI: 10.1002/cb.353

Intergenerational possession transfers and identity maintenance (pages 111-118)

  • Carolyn F. Curasi
  • Published: 28 Mar 2011
  • DOI: 10.1002/cb.354

EBSCO Discovery Service - Click here to find out about unified searching of BPS/Wiley Journals Click here to access (BPS members only)

Add This link

Bookmark and Share>