Journal of Consumer Behaviour

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Volume 10 Issue 4 (July/August 2011), Pages 169-231

Brand signal quality of products in an asymmetric online information environment: An experimental study (pages 169-178)

  • Hsiu‐Yuan Tsao, Pierre Berthon, Leyland F. Pitt, Michael Parent
  • Published: 26 Jul 2011
  • DOI: 10.1002/cb.327

The value of value: Further excursions on the meaning and role of customer value (pages 179-191)

  • Martina G. Gallarza, Irene Gil‐Saura, Morris B. Holbrook
  • Published: 26 Jul 2011
  • DOI: 10.1002/cb.328

Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology? (pages 192-204)

  • Tarek T. Mady
  • Published: 26 Jul 2011
  • DOI: 10.1002/cb.329

The moderating effects of purchase importance in customer satisfaction process: An empirical investigation (pages 205-215)

  • Jackie Lai Ming Tam
  • Published: 13 Jun 2011
  • DOI: 10.1002/cb.330

Conspicuous consumption orientation: Conceptualisation, scale development and validation (pages 216-224)

  • Himadri Roy Chaudhuri, S. Mazumdar, A. Ghoshal
  • Published: 13 Jun 2011
  • DOI: 10.1002/cb.364

Message strength and persuasion when consumers imagine product usage (pages 225-231)

  • Sandra Praxmarer
  • Published: 05 Oct 2010
  • DOI: 10.1002/cb.331

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