Journal of Consumer Behaviour

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Volume 10 Issue 5 (September/October 2011), Pages 233-312

Is interpersonal and institutional e‐trustworthiness equally important in consumer e‐trust development? Implications for consumers' e‐trust building behaviours (pages 233-244)

  • Kyösti Pennanen
  • Published: 30 Sep 2010
  • DOI: 10.1002/cb.322

Moderating effects in consumers' perceptions of price unfairness (pages 245-254)

  • Francisco Javier Rondan‐Cataluña, David Martin‐Ruiz
  • Published: 14 Dec 2010
  • DOI: 10.1002/cb.339

Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence (pages 255-266)

  • Couchen Wu, Lieching Jang, Chongi Chen
  • Published: 04 Jan 2011
  • DOI: 10.1002/cb.338

Sorry not today: Self and temporary consumption denial (pages 267-278)

  • Iain R. Black
  • Published: 09 Feb 2011
  • DOI: 10.1002/cb.347

The role of consumer ethical beliefs in product‐harm crises (pages 279-289)

  • Aikaterini Vassilikopoulou, Kalliopi Chatzipanagiotou, George Siomkos, Amalia Triantafillidou
  • Published: 09 Feb 2011
  • DOI: 10.1002/cb.348

Consumers' perceptions of the dimensions of brand personality (pages 290-303)

  • Natalia Maehle, Cele Otnes, Magne Supphellen
  • Published: 18 Apr 2011
  • DOI: 10.1002/cb.355

Brand personality, self‐congruity, and preference: A knowledge structures approach (pages 304-312)

  • Russell J. Branaghan, Emily A. Hildebrand
  • Published: 01 Sep 2011
  • DOI: 10.1002/cb.365

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