Journal of Consumer Behaviour

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Volume 10 Issue 6 (November/December 2011), Pages 313-372

Web 2.0, Social Media, and Creative Consumers: Special Issue (pages i-iii)

  • Kelly L. Page, Leyland Pitt
  • Published: 26 Dec 2011
  • DOI: 10.1002/cb.390

Mining messages: Exploring consumer response to consumer‐ vs. firm‐generated ads (pages 313-321)

  • Ekin Pehlivan, Funda Sarican, Pierre Berthon
  • Published: 23 Dec 2011
  • DOI: 10.1002/cb.379

E‐Word‐of‐Mouth on health social networking sites: An opportunity for tailored health communication (pages 322-331)

  • Bo Liang, Debra L. Scammon
  • Published: 23 Dec 2011
  • DOI: 10.1002/cb.378

Help me, I'm fat! Social support in online weight loss networks (pages 332-337)

  • Paul W. Ballantine, Rachel J. Stephenson
  • Published: 23 Dec 2011
  • DOI: 10.1002/cb.374

Engaging customers on Facebook: Challenges for e‐retailers (pages 338-346)

  • Lisa Harris, Charles Dennis
  • Published: 23 Dec 2011
  • DOI: 10.1002/cb.375

Influence of social networking site and user access method on social media evaluation (pages 347-355)

  • John H. Heinrichs, Jeen‐Su Lim, Kee‐Sook Lim
  • Published: 23 Dec 2011
  • DOI: 10.1002/cb.377

Consumer activity in social media: Managerial approaches to consumers' social media behavior (pages 356-364)

  • Kristina Heinonen
  • Published: 23 Dec 2011
  • DOI: 10.1002/cb.376

Forward or delete: What drives peer‐to‐peer message propagation across social networks? (pages 365-372)

  • Christopher G. Harvey, David B. Stewart, Michael T. Ewing
  • Published: 23 Dec 2011
  • DOI: 10.1002/cb.383

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