Journal of Consumer Behaviour

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Volume 11 Issue 4 (July/August 2012), Pages 273-338

Emerging issues in transformative consumer research and social marketing: An introduction to the special issue (pages 273-274)

  • Maria Piacentini, Emma Banister, Laura Salciuviene, Kathy Keeling
  • Published: 22 May 2012
  • DOI: 10.1002/cb.1392

Researcher identity: Exploring the transformatory power of the research experience (pages 275-282)

  • Kathy Hamilton, Susan Dunnett, Hilary Downey
  • Published: 27 Jul 2012
  • DOI: 10.1002/cb.1386

The transformative potential of marketing from the consumers' point of view (pages 283-291)

  • Teresa Pereira Heath, Andreas Chatzidakis
  • Published: 10 Jul 2012
  • DOI: 10.1002/cb.1387

It's good for me: It has added fibre! An exploration of the role of different categories of functional foods in consumer diets (pages 292-302)

  • Lara Spiteri Cornish
  • Published: 27 Jul 2012
  • DOI: 10.1002/cb.1388

Alternative marketplaces in the 21st century: Building community through sharing events (pages 303-315)

  • Pia A. Albinsson, B. Yasanthi Perera
  • Published: 27 Jul 2012
  • DOI: 10.1002/cb.1389

Taste lovers versus nutrition fact seekers: How health consciousness and self‐efficacy determine the way consumers choose food products (pages 316-328)

  • Robert Mai, Stefan Hoffmann
  • Published: 10 Jul 2012
  • DOI: 10.1002/cb.1390

Service recovery following dysfunctional consumer participation (pages 329-338)

  • Sally A. Hibbert, Maria G. Piacentini, Margaret K. Hogg
  • Published: 27 Jul 2012
  • DOI: 10.1002/cb.1391

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