Journal of Consumer Behaviour

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Early View Articles

Self–other differences in change predictions

  • Jingyi Lu, Xiaofei Xie
  • Published: 21 Jun 2019
  • DOI: 10.1002/cb.1770

Addiction as an indicator of vulnerability: The case of indoor tanning

  • Suzeanne B. Benet, Frederic B. Kraft
  • Published: 16 Jul 2019
  • DOI: 10.1002/cb.1777

Korean children's understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising

  • Soontae An, Hannah Kang
  • Published: 19 Jul 2019
  • DOI: 10.1002/cb.1778

Lay theories and consumer perceptions of dietary supplements

  • Sayantani Mukherjee, Pamela Miles Homer
  • Published: 26 Jul 2019
  • DOI: 10.1002/cb.1776

A critique of prospect theory and framing with particular reference to consumer decisions

  • John R. Rossiter
  • Published: 29 Aug 2019
  • DOI: 10.1002/cb.1779

Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur

  • Carolyn McKeown, Linda Shearer
  • Published: 10 Sep 2019
  • DOI: 10.1002/cb.1780

Sadly, you made me earn it: The effect of responsibility attributions for sadness on food indulgence

  • Nira Munichor, Nitzan Friedlander
  • Published: 12 Sep 2019
  • DOI: 10.1002/cb.1781

The influence of social identity on value perceptions and intention

  • Miriam McGowan, Edward Shiu, Louise M. Hassan
  • Published: 23 Nov 2016
  • DOI: 10.1002/cb.1627

Paradoxical effects of famous music in retail venues

  • Luca Petruzzellis, Jean‐Charles Chebat, Ada Palumbo
  • Published: 21 Dec 2017
  • DOI: 10.1002/cb.1701

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