Journal of Consumer Behaviour

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Early View Articles

Self–other differences in change predictions

  • Jingyi Lu, Xiaofei Xie
  • Published: 21 Jun 2019
  • DOI: 10.1002/cb.1770

Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

  • Anne‐Marie Prooijen, Jos Bartels
  • Published: 30 Oct 2019
  • DOI: 10.1002/cb.1786

The color–flavor incongruency effect in product evaluation and brand perception

  • Jianping Huang, Xiaoang Wan
  • Published: 06 Nov 2019
  • DOI: 10.1002/cb.1787

The effect of disgust on preference for structure: Evidence for a double‐sided response

  • Carmela Donato, Gaetano Miceli
  • Published: 16 Nov 2019
  • DOI: 10.1002/cb.1795

How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption

  • Hong‐jing Cui, Kim‐Shyan Fam, Tai‐yang Zhao, Wei Xu, Cheng Han
  • Published: 18 Nov 2019
  • DOI: 10.1002/cb.1789

Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions

  • Weixing Ford, Demetra Andrews, Anuradha Sivaraman, Parthasarathy Krishnamurthy
  • Published: 22 Nov 2019
  • DOI: 10.1002/cb.1794

Collective ideological work for an alternative to consumerism: How an intentional community balances ideals and practice

  • Itir Binay, Jan Brace‐Govan, Harmen Oppewal
  • Published: 27 Nov 2019
  • DOI: 10.1002/cb.1797

“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews”

  • Angeliki Nikolinakou, Joe Phua
  • Published: 30 Oct 2019
  • DOI: 10.1002/cb.1790

The influence of social identity on value perceptions and intention

  • Miriam McGowan, Edward Shiu, Louise M. Hassan
  • Published: 23 Nov 2016
  • DOI: 10.1002/cb.1627

Paradoxical effects of famous music in retail venues

  • Luca Petruzzellis, Jean‐Charles Chebat, Ada Palumbo
  • Published: 21 Dec 2017
  • DOI: 10.1002/cb.1701

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