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Volume 36 Issue 11 (November 2019), Pages 971-1142

Issue Information (pages 971-973)

  • Published: 10 Oct 2019
  • DOI: 10.1002/mar.21127

Low detail future variety: Providing affective relief during repetitive music consumption (pages 975-988)

  • James A. Mead, David M. Hardesty, Maura L. Scott
  • Published: 23 Jul 2019
  • DOI: 10.1002/mar.21249

Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships (pages 989-1002)

  • Joseph T. Yun, Brittany R. L. Duff, Patrick Vargas, Itai Himelboim, Hari Sundaram
  • Published: 26 Jul 2019
  • DOI: 10.1002/mar.21250

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement (pages 1003-1013)

  • Kendra Fowler, Veronica L. Thomas
  • Published: 29 Jul 2019
  • DOI: 10.1002/mar.21251

It's about our values: How founder's stories influence brand authenticity (pages 1014-1026)

  • Anne Hamby, David Brinberg, Kim Daniloski
  • Published: 29 Jul 2019
  • DOI: 10.1002/mar.21252

Can fear be eaten? The emotional outcomes of consuming frightening foods or drinks (pages 1027-1038)

  • Jiangang Du, Qiuying Zheng, Michael K. Hui, Xiucheng Fan
  • Published: 10 Aug 2019
  • DOI: 10.1002/mar.21253

Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership (pages 1039-1045)

  • Giampaolo Viglia, Vito Tassiello, Sianne Gordon‐Wilson, Laura Grazzini
  • Published: 22 Aug 2019
  • DOI: 10.1002/mar.21254

Accurate case‐outcome modeling in economics, psychology, and marketing (pages 1046-1061)

  • Arch G. Woodside
  • Published: 28 Aug 2019
  • DOI: 10.1002/mar.21255

The decision‐making process in viral marketing—A review and suggestions for further research (pages 1062-1081)

  • Thomas Reichstein, Ines Brusch
  • Published: 28 Aug 2019
  • DOI: 10.1002/mar.21256

When social intrusiveness depletes customer value: A balanced perspective on the agency of simultaneous sharers in a commercial sharing experience (pages 1082-1097)

  • Françoise Simon, Claire Roederer
  • Published: 10 Sep 2019
  • DOI: 10.1002/mar.21258

Local residents’ perception about tourism and foreign residents: A Spanish case study (pages 1098-1108)

  • Reyes González, Jose Gascó, Juan Llopis
  • Published: 10 Sep 2019
  • DOI: 10.1002/mar.21259

Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart‐shopper attribution (pages 1109-1119)

  • Yi Zhang, David Glen Mick
  • Published: 10 Sep 2019
  • DOI: 10.1002/mar.21260

The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior (pages 1120-1132)

  • Yongju Kwon, Youjae Yi
  • Published: 11 Sep 2019
  • DOI: 10.1002/mar.21261

Consumer microflow experiences (pages 1133-1142)

  • Raymond Lavoie, Kelley Main
  • Published: 17 Sep 2019
  • DOI: 10.1002/mar.21262

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