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Volume 36 Issue 10 (October 2019), Pages 891-970

Issue Information (pages 891-893)

  • Published: 03 Sep 2019
  • DOI: 10.1002/mar.21126

iPhone as a proxy indicator of adaptive narcissism: An empirical investigation (pages 895-904)

  • Sanjeev M. A., Anil Sehrawat, Santhosh Kumar P. K.
  • Published: 10 Jul 2019
  • DOI: 10.1002/mar.21243

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (pages 905-922)

  • Chung‐Wha ‘Chloe’ Ki, Youn‐Kyung Kim
  • Published: 01 Aug 2019
  • DOI: 10.1002/mar.21244

Investigating the marketing impact of consumers’ connectedness to celebrity endorsers (pages 923-935)

  • Gina A. Tran, Atefeh Yazdanparast, David Strutton
  • Published: 16 Jul 2019
  • DOI: 10.1002/mar.21245

The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands (pages 936-950)

  • Natascha Loebnitz, Klaus G. Grunert
  • Published: 26 Jul 2019
  • DOI: 10.1002/mar.21246

Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand (pages 951-963)

  • Abhishek Pathak, Carlos Velasco, Olivia Petit, Gemma Anne Calvert
  • Published: 22 Jul 2019
  • DOI: 10.1002/mar.21247

Menu positions influence soft drink selection at touchscreen kiosks (pages 964-970)

  • Kelly Ann Schmidtke, Derrick G. Watson, Pendaran Roberts, Ivo Vlaev
  • Published: 16 Jul 2019
  • DOI: 10.1002/mar.21248

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