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Volume 36 Issue 9 (September 2019), Pages 799-890

Issue Information (pages 799-801)

  • Published: 03 Aug 2019
  • DOI: 10.1002/mar.21125

“It's MY Service, it's MY Music”: The role of psychological ownership in music streaming consumption (pages 803-816)

  • Sebastian Danckwerts, Peter Kenning
  • Published: 02 May 2019
  • DOI: 10.1002/mar.21213

The interaction effect of mobile phone screen and product orientation on perceived product size (pages 817-830)

  • Lennard Schmidt, Erik Maier
  • Published: 22 May 2019
  • DOI: 10.1002/mar.21214

Preservation, rejuvenation, or confusion? Changing package designs for heritage brands (pages 831-843)

  • Ulrich R. Orth, Gregory M. Rose, Altaf Merchant
  • Published: 18 Jun 2019
  • DOI: 10.1002/mar.21215

The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology (pages 844-862)

  • Barbara Seegebarth, Christof Backhaus, David M. Woisetschläger
  • Published: 24 Jun 2019
  • DOI: 10.1002/mar.21228

An examination of the congruence and incongruence between employee actual and customer perceived emotional labor (pages 863-874)

  • Xiao‐Yu Liu, Jing Wang, Chen Zhao
  • Published: 04 Jul 2019
  • DOI: 10.1002/mar.21241

Sales promotions for preorder products: The role of time‐of‐release (pages 875-890)

  • Marla B. Royne Stafford, Phillip Hart, George D. Deitz, Subhash Jha
  • Published: 16 Jul 2019
  • DOI: 10.1002/mar.21242

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