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Volume 36 Issue 7 (July 2019), Pages 655-741

Issue Information (pages 655-657)

  • Published: 11 Jun 2019
  • DOI: 10.1002/mar.21123

Emotions, deliberations, and end‐of‐life products (pages 659-674)

  • Xiaojing Sheng, Penny M. Simpson, Judy A. Siguaw
  • Published: 18 Mar 2019
  • DOI: 10.1002/mar.21203

Feelings and functionality in social networking communities: A regulatory focus perspective (pages 675-686)

  • Anjala S. Krishen, Orie Berezan, Carola Raab
  • Published: 18 Mar 2019
  • DOI: 10.1002/mar.21204

The importance of advertising skepticism for brand extension appeals (pages 687-699)

  • José Mauro da Costa Hernandez, Scott A. Wright, Felipe M. Affonso
  • Published: 25 Mar 2019
  • DOI: 10.1002/mar.21205

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions (pages 700-715)

  • Matthew M. Lastner, Patrick Fennell, Judith A. G. Folse, Dan H. Rice, McDowell Porter
  • Published: 25 Mar 2019
  • DOI: 10.1002/mar.21206

Gifts as conduits in choice overload environments (pages 716-729)

  • Niki Papadopoulou, Karine Raïes, Pedro Mir Bernal, Arch G. Woodside
  • Published: 12 Apr 2019
  • DOI: 10.1002/mar.21207

When self‐customization backfires: The role of a maximizing mindset (pages 730-741)

  • Gia Nardini, Aner Sela
  • Published: 28 Mar 2019
  • DOI: 10.1002/mar.21208

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