Journal of Consumer Behaviour

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Volume 18 Issue 3 (May 2019), Pages 177-271

Issue Information (pages 177-178)

  • Published: 09 May 2019
  • DOI: 10.1002/cb.1727

Context‐induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacy (pages 179-189)

  • Sören Köcher, Hartmut H. Holzmüller
  • Published: 25 Feb 2019
  • DOI: 10.1002/cb.1756

The role of personal relevance in the value creation process of edutainment consumption (pages 190-204)

  • Elisa K. Chan
  • Published: 13 Mar 2019
  • DOI: 10.1002/cb.1757

Effectively using death in health messages: Social loss versus physical mortality salience (pages 205-218)

  • Ingrid M. Martin, Michael A. Kamins
  • Published: 12 Mar 2019
  • DOI: 10.1002/cb.1758

Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles (pages 219-232)

  • Jungsil Choi, Kiljae Lee, Pronobesh Banerjee
  • Published: 20 Mar 2019
  • DOI: 10.1002/cb.1759

Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence (pages 233-246)

  • Joël Berger
  • Published: 27 Feb 2019
  • DOI: 10.1002/cb.1760

Transmission and refutation of organisational rumours: Consumer identification and processing types (pages 247-260)

  • Aditi Grover, Jeff Foreman, Meng‐Hua Hsieh
  • Published: 03 Apr 2019
  • DOI: 10.1002/cb.1761

Towards identifying customer profiles in reactions to financial overcompensation: The role of self‐interest and fairness sensitivity in explaining who prefers more money (pages 261-271)

  • Tessa Haesevoets, Alain Van Hiel, Mario Pandelaere, David De Cremer
  • Published: 10 Apr 2019
  • DOI: 10.1002/cb.1762

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