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Volume 36 Issue 5 (May 2019), Pages 413-546

Issue Information (pages 413-416)

  • Published: 04 Apr 2019
  • DOI: 10.1002/mar.21121

The tripartite model of aberrant purchasing: A theory to explain the maladaptive pursuit of consumption (pages 417-430)

  • Richard J. Harnish, Catherine A. Roster
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21159

Consumer Brand Hate: Steam rolling whatever I see (pages 431-443)

  • S. Umit Kucuk
  • Published: 18 Dec 2018
  • DOI: 10.1002/mar.21175

How do consumers categorize new hybrid products? (pages 444-454)

  • Dhouha El Amri
  • Published: 10 Jan 2019
  • DOI: 10.1002/mar.21189

Contextualizing customer organizational citizenship behaviors: The changing nature of value cocreation and customer satisfaction across service settings (pages 455-472)

  • Laee Choi, Charles A. Lawry, MiRan Kim
  • Published: 04 Jan 2019
  • DOI: 10.1002/mar.21190

What motivates users to hashtag on social media? (pages 473-488)

  • Philipp A. Rauschnabel, Pavica Sheldon, Erna Herzfeldt
  • Published: 15 Jan 2019
  • DOI: 10.1002/mar.21191

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty (pages 489-501)

  • Emi Moriuchi
  • Published: 15 Jan 2019
  • DOI: 10.1002/mar.21192

Effects of the number of advertised brands in a choice set: A metacognitive process (pages 502-519)

  • Chingching Chang, Wei‐Shan Chang, Wan‐Yun Yu
  • Published: 17 Jan 2019
  • DOI: 10.1002/mar.21193

How and when taking pictures undermines the enjoyment of experiences (pages 520-529)

  • Gia Nardini, Richard J. Lutz, Robyn A. LeBoeuf
  • Published: 10 Jan 2019
  • DOI: 10.1002/mar.21194

“Autonomous, yet Connected”: An esthetic principle explaining our appreciation of product designs (pages 530-546)

  • Janneke Blijlevens, Paul Hekkert
  • Published: 15 Jan 2019
  • DOI: 10.1002/mar.21195

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