Journal of Consumer Behaviour

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Volume 18 Issue 2 (March 2019), Pages 75-176

Issue Information (pages 75-76)

  • Published: 07 Mar 2019
  • DOI: 10.1002/cb.1726

Loss is a loss, why categorize it? Mental accounting across cultures (pages 77-88)

  • Pronobesh Banerjee, Promothesh Chatterjee, Sanjay Mishra, Anubhav A. Mishra
  • Published: 07 Jan 2019
  • DOI: 10.1002/cb.1748

Donation to charity and purchase of cause‐related products: The influence of existential guilt and experience (pages 89-96)

  • Sigitas Urbonavicius, Karina Adomaviciute, Ieva Urbutyte, Joseph Cherian
  • Published: 10 Jan 2019
  • DOI: 10.1002/cb.1749

Go big or go home: Risk seeking for experiential choices (pages 97-108)

  • Sarah Mittal, Sommer Kapitan, David H. Silvera
  • Published: 13 Jan 2019
  • DOI: 10.1002/cb.1750

Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices (pages 109-119)

  • Maud Derbaix, Michaël Korchia
  • Published: 19 Feb 2019
  • DOI: 10.1002/cb.1751

Quantified or nonquantified: How quantification affects consumers' motivation in goal pursuit (pages 120-134)

  • Yu‐dong Zhang, Dong‐jin Li, Chu‐bing Zhang, Hui‐long Zhang
  • Published: 19 Feb 2019
  • DOI: 10.1002/cb.1752

Effects of construal level and need for cognition on consumers' responses to temporally framed benefits (pages 135-150)

  • Seounmi Youn, Hyuksoo Kim
  • Published: 20 Feb 2019
  • DOI: 10.1002/cb.1753

Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers (pages 151-165)

  • Defeng Yang, Ninghui Xie, Sarena J. Su
  • Published: 08 Feb 2019
  • DOI: 10.1002/cb.1754

Branded entertainment: Gender differences in reactions to star ratings (pages 166-176)

  • Kacy Kim, Chanmo Park, Sukki Yoon, Yung Kyun Choi, Sangdo Oh, Jooyoung Lee
  • Published: 31 Jan 2019
  • DOI: 10.1002/cb.1755

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