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Volume 36 Issue 4 (April 2019), Pages 247-411

Issue Information (pages 247-249)

  • Published: 03 Mar 2019
  • DOI: 10.1002/mar.21120

The impact of visualizing use versus acquisition of a product on the appeal of its complement (pages 251-265)

  • Yael Zemack‐Rugar, Rebecca Rabino
  • Published: 17 Jan 2019
  • DOI: 10.1002/mar.21176

Lost and found: Individual differences in propensity to process visual elements of persuasion (pages 266-275)

  • Eric D. DeRosia, Edward F. McQuarrie
  • Published: 07 Jan 2019
  • DOI: 10.1002/mar.21177

Pride in my past: Influencing sustainable choices through behavioral recall (pages 276-286)

  • Zoe O. Rowe, Hugh N. Wilson, Radu Dimitriu, Fiona J. Charnley, Giovanna Lastrucci
  • Published: 27 Jan 2019
  • DOI: 10.1002/mar.21178

To tell or not to tell? The roles of perceived norms and self‐consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping (pages 287-304)

  • Carolyn J. Lo, Yelena Tsarenko, Dewi Tojib
  • Published: 04 Jan 2019
  • DOI: 10.1002/mar.21179

Brand love: Emotionality and development of its elements across the relationship lifecycle (pages 305-320)

  • David A. Schmid, Frank Huber
  • Published: 07 Jan 2019
  • DOI: 10.1002/mar.21180

The suffering company: Consumer compassion towards companies exposed to negative events (pages 321-341)

  • Frederik Meyer, Frank Huber, Stephanie Huber
  • Published: 12 Jan 2019
  • DOI: 10.1002/mar.21181

Under the influence of a blogger: The role of information‐seeking goals and issue involvement (pages 342-353)

  • George Balabanis, Elena Chatzopoulou
  • Published: 07 Jan 2019
  • DOI: 10.1002/mar.21182

Like or want? Gender differences in attitudes toward online shopping in China (pages 354-362)

  • Wanwen Dai, Jan K. Arnulf, Laileng Iao, Pei Wan, Haojin Dai
  • Published: 10 Jan 2019
  • DOI: 10.1002/mar.21183

Personality traits and complaining behaviors: A focus on Japanese consumers (pages 363-375)

  • Nizar Souiden, Riadh Ladhari, Rajan Nataraajan
  • Published: 12 Jan 2019
  • DOI: 10.1002/mar.21184

Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development (pages 376-394)

  • SeyedAlireza Mirbagheri, Manoochehr Najmi
  • Published: 10 Jan 2019
  • DOI: 10.1002/mar.21185

The effect of activity identity fusion on negative consumer behavior (pages 395-409)

  • Matthew A. Hawkins
  • Published: 15 Jan 2019
  • DOI: 10.1002/mar.21186

PREDICTABLY IRRATIONAL: THE HIDDEN FORCES THAT SHAPE OUR DECISIONS Daniel Ariely Readtrepreneur, 2018. ISBN: 1986123200 (pages 410-411)

  • Daniel R. Sersland
  • Published: 03 Mar 2019
  • DOI: 10.1002/mar.21187

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