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Volume 36 Issue 3 (March 2019), Pages 157-246

Issue Information (pages 157-159)

  • Published: 04 Feb 2019
  • DOI: 10.1002/mar.21119

The influence of in‐store personnel on online store value: An analogical transfer perspective (pages 161-174)

  • Tibert Verhagen, Willemijn Dolen, Jani Merikivi
  • Published: 13 Nov 2018
  • DOI: 10.1002/mar.21172

Fast food, ads, and taste in a Russian child’s mind (pages 175-187)

  • Tobias Effertz, Thorsten Teichert, Marina Tsoy
  • Published: 13 Nov 2018
  • DOI: 10.1002/mar.21171

To pursue personality or conformity: A study on the impact of face view on consumers’ need for uniqueness (pages 188-197)

  • Lihui Geng, Yawen Yang, Yong Xu
  • Published: 31 Oct 2018
  • DOI: 10.1002/mar.21169

How information processing and mobile channel choice influence product returns: An empirical analysis (pages 198-213)

  • Marie K. Seeger, Jan Kemper, Malte Brettel
  • Published: 13 Nov 2018
  • DOI: 10.1002/mar.21170

The effects of promotional package frames and price strategies on inaction inertia (pages 214-228)

  • Hsin‐Hsien Liu, Hsuan‐Yi Chou
  • Published: 31 Oct 2018
  • DOI: 10.1002/mar.21173

Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors (pages 229-246)

  • Shaojung Sharon Wang, Hsuan‐Yi Chou
  • Published: 12 Dec 2018
  • DOI: 10.1002/mar.21174

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