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Volume 36 Issue 2 (February 2019), Pages 85-156

Issue Information (pages 85-87)

  • Published: 07 Jan 2019
  • DOI: 10.1002/mar.21118

Consumer aliteracy (pages 89-101)

  • Devon S. DelVecchio, Haeran Jae, Jodie L. Ferguson
  • Published: 13 Nov 2018
  • DOI: 10.1002/mar.21160

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments (pages 102-112)

  • Amanda Kennedy, Stacey M. Baxter, Jasmina Ilicic
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21161

When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance? (pages 113-119)

  • Billy Sung, Ian Phau
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21162

Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands (pages 120-137)

  • Isaac Cheah, Johan Liang, Ian Phau
  • Published: 22 Sep 2018
  • DOI: 10.1002/mar.21163

Neutralization techniques as a moderating mechanism: Ethically questionable behavior in the Romanian consumer context (pages 138-149)

  • Kyoko Fukukawa, Monica‐Maria Zaharie, Andreea‐Ioana Romonţi‐Maniu
  • Published: 27 Oct 2018
  • DOI: 10.1002/mar.21164

Strategic consequences of being unsympathetic: For‐profit companies benefit more than individuals from focusing on responsibility (pages 150-156)

  • Tage S. Rai, Daniel Diermeier
  • Published: 17 Oct 2018
  • DOI: 10.1002/mar.21165

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