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Volume 36 Issue 1 (January 2019), Pages 1-83

Issue Information (pages 1-4)

  • Published: 04 Dec 2018
  • DOI: 10.1002/mar.21117

Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us (pages 5-14)

  • Stéphane Ganassali
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21153

“Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns (pages 15-27)

  • Shinhyoung Lee, Youjae Yi
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21154

The underdog trap: The moderating role of transgression type in forgiving underdog brands (pages 28-40)

  • Yaeri Kim, Kiwan Park, Seojin Stacey Lee
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21155

Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions (pages 41-56)

  • Yong Seok Sohn, Kun Woo Yoo, Jin K. Han
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21156

Plausible versus implausible tensile price claim: Selective accessibility model approach (pages 57-71)

  • Jung Eun Lee
  • Published: 27 Sep 2018
  • DOI: 10.1002/mar.21157

The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility (pages 72-83)

  • Dae Ryun Chang, Joonsuk Jang, Hosun Lee, Myungwoo Nam
  • Published: 17 Oct 2018
  • DOI: 10.1002/mar.21158

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