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Volume 15 Issue 6 (November/December 2016), Pages 491-588

Issue Information ‐ TOC (pages 491-491)

  • Published: 11 Nov 2016
  • DOI: 10.1002/cb.1547

Issue Information ‐ Info Page (pages 492-492)

  • Published: 11 Nov 2016
  • DOI: 10.1002/cb.1548

Facebook, self‐disclosure, and brand‐mediated intimacy: Identifying value creating behaviors (pages 493-502)

  • Mahmud Hassan, Suni Mydock, Simon J. Pervan, Michael Kortt
  • Published: 14 Jun 2016
  • DOI: 10.1002/cb.1586

Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control (pages 503-515)

  • Loes Janssen, Marieke L. Fransen, Rebecca Wulff, Eva A. Reijmersdal
  • Published: 01 Jun 2016
  • DOI: 10.1002/cb.1587

Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation (pages 516-526)

  • Qiang Yan, Lin Zhang, Yuxia Li, Shuang Wu, Tingting Sun, Lingli Wang, Hejie Chen
  • Published: 14 Jun 2016
  • DOI: 10.1002/cb.1588

Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information (pages 527-537)

  • Nancy Spears, Seth Ketron, Waros Ngamsiriudom
  • Published: 30 Jun 2016
  • DOI: 10.1002/cb.1589

An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions (pages 538-548)

  • Hyo Jung (Julie) Chang, Michael O'Boyle, Ronald C. Anderson, Chompoonut Suttikun
  • Published: 30 Jun 2016
  • DOI: 10.1002/cb.1591

Perceived risk: an experimental investigation of consumer behavior when buying wine (pages 549-559)

  • J. François Outreville, Jean Desrochers
  • Published: 21 Jul 2016
  • DOI: 10.1002/cb.1593

Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers (pages 560-570)

  • The Ninh Nguyen, Antonio Lobo, Hoang Long Nguyen, Thi Thu Hoai Phan, Tuan Khanh Cao
  • Published: 18 Jul 2016
  • DOI: 10.1002/cb.1594

Impact of material vs. experiential purchase types on happiness: The moderating role of self‐discrepancy (pages 571-579)

  • Ying Yu, Fengjie Jing, Chen Ting Su, Nan Zhou, Bang Nguyen
  • Published: 09 Sep 2016
  • DOI: 10.1002/cb.1598

Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children (pages 580-588)

  • Brigitte Naderer, Jörg Matthes, Manina Mestas
  • Published: 04 Sep 2016
  • DOI: 10.1002/cb.1599

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