Journal of Community & Applied Social Psychology

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Volume 25 Issue 3 (May/June 2015), Pages 193-281

The Effects of Negative Images on Young People's Willingness to Help Elderly People (pages 276-281)


We examined the effect of confronting young people with an image depicting them as unhelpful on their willingness to help elderly people. As expected, helpfulness increased when this image reflected the elderly's view of young people but decreased when it reflected objective information. Copyright © 2014 John Wiley & Sons, Ltd.

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