Human Resource Management Journal

Skip to Search

Skip to Navigation

Volume 5 Issue 5 (September 1995), Pages 5-88

Experiencing Turbulence: Competition, Strategic Choice and the Management of Human Resources In British Airways (pages 18-32)

Trevor Colling assesses the concept of ‘strategic choice’ in the light of developments in employment strategy and practice in British Airways. Contrary to the language of competition attending privatisation, it is argued that BA's celebrated decision to compete ‘upstream’ depended on their continued ability to influence their product market. Current restructuring reflects a significant weakening of this ability and is producing a different and, so far, less celebrated set of priorities. Attempts to theorise the links between competition, employment strategy and competitiveness should pay greater attention to the policy frameworks provided by local, national and supra‐national states.

Add This link

Bookmark and Share>