British Journal of Developmental Psychology

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Volume 20 Issue 4 (November 2002), Pages 465-622

Further evidence for automatic encoding of colour by children and adults (pages 537-544)

Previous investigations of recall for colour have only examined colour recall over short delays. In the present experiments, children aged 4, 7 and 9 years and adults interacted briefly with objects in various colours under incidental conditions. Although participants were not asked to learn the colours of the objects, all age groups successfully recalled colour even after a delay of one day. In Expt 1, recall was above chance in all age groups, and in Expt 2, when preschoolers were given a non‐verbal memory aid to prompt colour recall, there were no developmental differences. These findings support and extend previous research that has found evidence for automaticity in colour encoding.

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