International Journal of Applied Linguistics

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Volume 10 Issue 1 (June 2000), Pages 3-158

Germans welcome? Reflections on media discourse analysis in practice (pages 7-24)

In the spring and summer of 1996. one of the more prominent Danish media discourses was the coverage and discussion of the practice whereby some German citizens bought Danish houses for holiday purposes, even though these houses by law had to be permanent residences. This paper attempts to pin‐point different argumentation strategies and linguistic realisations in this media discourse with particular reference to central concepts in Critical Discourse Analysis. It throws light on the interrelationship between these strategies/realisations, on the one hand, and the socio‐psychological and cultural‐historical background of the discourse, on the other hand. By so doing, it discusses central concepts of Critical Discourse Analysis in terms of their heuristic value and presents an analytical frame based on a synthesis of different approaches in order to bridge the gap between quantitative and qualitative media text analysis and to show how language use is an integrated part of the analysis of media and social practices.

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