Journal of Contingencies and Crisis Management

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Volume 25 Issue 4 (December 2017), Pages 195-403

Linking Issue Management, Corporate Social Responsibility and Crisis Communication: Applying Balance Theory in Crisis and Issue Management (pages 209-222)

Through a 2 × 2 × 3 experiment design, this study examines effects of issue‐related corporate social responsibility (CSR) programmes on stakeholder perceptions of an issue‐related crisis (i.e., blame, scepticism and corporate credibility) through the lens of balance theory. Results indicate that issue‐related CSR programmes work well in reducing scepticism when stakeholders have high issue involvement and positive attitudes. Scepticism is also found to be a mediator between issue‐related CSR programmes and perceived corporate credibility.

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