Journal of Consumer Behaviour

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Volume 11 Issue 3 (May/June 2012), Pages 179-272

Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan (pages 179-188)

  • Florian Kohlbacher, Emmanuel Chéron
  • Published: 30 Dec 2011
  • DOI: 10.1002/cb.382

Revisiting Western time orientations (pages 189-197)

  • Nancy Spears, Clinton Amos
  • Published: 15 Feb 2012
  • DOI: 10.1002/cb.1369

What if Web site editorial content and ads are in two different languages? A study of bilingual consumers' online information processing (pages 198-206)

  • Cong Li, Sriram Kalyanaraman
  • Published: 07 Mar 2012
  • DOI: 10.1002/cb.1371

Social smokers: Smoking motivations, behavior, vulnerability, and responses to antismoking advertising (pages 207-216)

  • Kathleen Debevec, William D. Diamond
  • Published: 07 Mar 2012
  • DOI: 10.1002/cb.1373

Customer reactions to encountering consecutive service failures (pages 217-224)

  • Cou‐Chen Wu, Yu Husan Lo
  • Published: 15 Mar 2012
  • DOI: 10.1002/cb.1376

Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels (pages 225-233)

  • Ekant Veer, Tracy Rank
  • Published: 15 Mar 2012
  • DOI: 10.1002/cb.391

Perceived helpfulness of online consumer reviews: The role of message content and style (pages 234-243)

  • Robert M. Schindler, Barbara Bickart
  • Published: 21 Mar 2012
  • DOI: 10.1002/cb.1372

Operatic flash mob: Consumer arousal, connectedness and emotion (pages 244-251)

  • Philip Stanley Grant, Anjali Bal, Michael Parent
  • Published: 26 Mar 2012
  • DOI: 10.1002/cb.384

Chinese consumer ethnocentrism: A field experiment (pages 252-263)

  • Xiaogang Bi, Sailesh Gunessee, Robert Hoffmann, Wendy Hui, Jeremy Larner, Qing‐Ping Ma, Frauke Mattison Thompson
  • Published: 09 Apr 2012
  • DOI: 10.1002/cb.1374

Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall (pages 264-272)

  • May O. Lwin, Maureen Morrin
  • Published: 17 Apr 2012
  • DOI: 10.1002/cb.1368

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