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Volume 16 Issue 2 (March/April 2017), Pages 99-194

Issue Information ‐ TOC (pages 99-99)

  • Published: 08 Mar 2017
  • DOI: 10.1002/cb.1610

Issue Information ‐ Info Page (pages 100-100)

  • Published: 08 Mar 2017
  • DOI: 10.1002/cb.1611

From Super Mario to Skyrim: A framework for the evolution of video game consumption (pages 101-120)

  • Andrew Kuo, Jacob L. Hiler, Richard J. Lutz
  • Published: 03 Oct 2016
  • DOI: 10.1002/cb.1620

Filling some gaps in market mavenism research (pages 121-129)

  • Leisa Reinecke Flynn, Ronald Earl Goldsmith
  • Published: 24 Oct 2016
  • DOI: 10.1002/cb.1623

Influence of contextual information and past prices on the willingness to pay and expected quality evaluations (pages 130-144)

  • Mauricio A. Valle, Jaime F. Lavin, Nicolas S. Magner, Cristian E. Geldes
  • Published: 23 Sep 2016
  • DOI: 10.1002/cb.1604

The moderating role of attachment styles in emotional bonding with service providers (pages 145-160)

  • Salim Moussa, Mourad Touzani
  • Published: 23 Sep 2016
  • DOI: 10.1002/cb.1605

The moderating effects of financial broad‐scope trust on consumer knowledge, cognitive effort, and financial healthiness (pages 161-175)

  • Torben Hansen
  • Published: 02 Oct 2016
  • DOI: 10.1002/cb.1621

Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship (pages 176-186)

  • Yong Jae Ko, Yonghwan Chang, Chanmin Park, Frikkie Herbst
  • Published: 09 Oct 2016
  • DOI: 10.1002/cb.1622

Complaint or recommendation? The impact of customers' state and trait goal orientations on customer engagement behaviors (pages 187-194)

  • Xinxin Chen, Hongyan Yu, James W. Gentry, Fang Yu
  • Published: 02 Dec 2016
  • DOI: 10.1002/cb.1629

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